Brand Colours
Why are brand colours so important?
Introduction to brand colours
I think we can all agree it is vital to set a good first impression when representing your business with any customer? For most, the brand colours are the first thing a customer will see when walking into your office or checking your website out. Thus it is extremely important that these colours represent what your brand is about and what you stand for as a company, to get off on the right foot.

It’s just a colour though?
Just like people, every colour is unique and has its own meanings in what it represents and what specific emotional reaction it gives the viewer. However, the meaning of a chosen colour is not universal, as the meaning the colour associates with differentiates from country to country and culture to culture. To find out what each colour represents see here: Colour theory

How does this relate to my business?
In more simple terms, you want your brand colours to represent what you want your business to stand for.
Let’s take our brand TP Creates. Formed from 3 specific colours: White, Silver and Blue.
White represents a sense of safety and cleanliness. Of course, like most businesses safety of customers is at the top of the list! This is extremely important when in the digital market and having to look after customer’s websites and online details. As well as this, cleanliness is very important as we make sure all our designs we create look stylish and tidy.
Silver depicts an emotion of sophistication and formality. 2 strong and vital aspects to any business looking to work with other brands and companies. No one wants to work with someone whose rude!
Finally, we have Blue! Trust and loyalty is what blue is all about! We make sure that everything we do whether that’s building a website or design a new brochure for our customers, is completed to the highest possible standard that we can reach. We do this to gain loyalty between our business and the customer, hopefully resulting in the customer using us again in the future.

Need your colours updating?
There you have it, a short but sweet introduction into why brand colours are important! If you have any more questions feel free to ask us anything and we will be happy to help!